Black Pudding, Superfood?

One cannot have helped but notice stories being splashed around the popular and quality press this week claiming that new “research” has revealed that black pudding is a “superfood”.

Dr Fry would like to set the record straight:

  • There is no such thing as a “superfood” it is a nonsense term fabricated by marketeers
  • There is no authoritative source for the “research” because there was no research. True research is supported by evidence, conducted ethically by professional accredited organisations, endorsed by academic institutions and reported and referenced accurately. This is merely a shoddy piece of cheap journalism being used as a device to sell ‘musclefood’ (another nonsense term), sell newspaper copy and bait the unwary into clicking at worthless tat online

Here is a lovely picture of some beautiful, delicious black pudding, by all means celebrate this marvelous fryup ingredient but please don’t for one moment believe it will make you bigger, faster, stronger, more intelligent, hipper, slimmer, more handsome or beautiful or live any longer.

bpud

Kashmira Gander writing for The Independent has written this very excellent article which is well worth 5 minutes of your time to digest.

That is all.

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