Corporate Hostility

A positive little tale of a giant corporate provider of fryups listening to their customers!

Back in July last year Premier Inn were plugging their new Purple Breakfast Sauce and I took the opportunity to challenge them on the quality and content of their fried breakfasts. Dr Fry is a long-term customer of Premier Inn and has had some lovely fryups over the years, but had noted that standards appeared to be slipping and popped onto their Facebook page to vent ire.

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Well it appears that some corporate giants do actually act on feedback from their customers, whilst it would be vain and foolish to take credit for changes they appear to have actioned, I can’t help but think that Dr Fry did his little bit to change their minds!

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What a difference! Here is their new breakfast menu, sounds lovely and represents excellent value when you consider that children get to eat free and their £8.99 unlimited fryup includes any or all of the continental selection for those so inclined.

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Well done Premier Inn, responding appropriately to customer feedback, both positive and negative, is one of the  hallmarks of a quality organisation.

Thanks to Jason Little from the notorious Fry Up Police for his mystery shopping!

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